Everything that comes from our
The Problem
Having a good experience in the F&B industry, Patrick wanted to venture into his own business knowing that he had already worked for the biggest Lebanese chains and gained a rich experience in the management, operation and menu engineering areas.
He had one problem: how to turn the "furn" (oven) based model into a credible and appealing one, especially with the commercial and cheap competition in the market?
Our Solution
Working on a rather tight budget, the project was a truly fun one to undertake. We started with the name creation phase which was the hardest as Patrick had absolutely no idea where to start in this and nothing seemed to appeal to him, until a simple option came to us: we merge "Furn" with "Fantastic" and we'll have Furnastic!
Then we developed a set of custom-made illustrations that revolve around the Lebanese "furn" experience, highlighting key ingredients using bespoke Arabic lettering.