< BACK TO PROJECTS
Client: Patrick Geagea Furnastic
Identity
Packaging, Logo Design, Visual Identity, Creative Naming, Architectural Branding
Nothing beats Lebanese pastries done in the traditional "furn" except when they are reinvented in a fantastic way with a whole range of new flavors using only the freshest ingredients! SCROLL DOWN
TO VIEW
THE PROJECT
Everything that comes from our
The Problem Having a good experience in the F&B industry, Patrick wanted to venture into his own business knowing that he had already worked for the biggest Lebanese chains and gained a rich experience in the management, operation and menu engineering areas. He had one problem: how to turn the "furn" (oven) based model into a credible and appealing one, especially with the commercial and cheap competition in the market?
Our Solution Working on a rather tight budget, the project was a truly fun one to undertake. We started with the name creation phase which was the hardest as Patrick had absolutely no idea where to start in this and nothing seemed to appeal to him, until a simple option came to us: we merge "Furn" with "Fantastic" and we'll have Furnastic! Then we developed a set of custom-made illustrations that revolve around the Lebanese "furn" experience, highlighting key ingredients using bespoke Arabic lettering.