Gilgamesh Grill
Gilgamesh Grill had the perfect products but with a less-than-perfect image. We helped Elie Chamoun reposition the concept to where it belongs through its uplifted identity.
Project story
Nothing beats great Lebanese food when it is coupled with a contemporary visual identity.
Overview
Gilgamesh Grill had the perfect products but with a less-than-perfect image. We helped Elie Chamoun reposition the concept to where it belongs through its uplifted identity.
- Client
- Elie Chamoun
- Year
- 2017
- Industry
- Food & Beverage, Hospitality & Leisure
The Client
Elie Chamoun approached us having an established Lebanese "snack" concept that had been up and running for more than 7 years. He noticed that his brand needed an uplift to appeal to younger audiences who were attracted to brands that resembled their lifestyles.
Our Work
We knew that Gilgamesh Grill's communication and marketing needs were basic ones, we just needed to design a proper uplifted identity to be applied in print, digital and architecture. The focus was on the skewer ("shish" in Arabic) which framed the word "Gilgamesh" thus linking the outlet to its bigger brother Gilgamesh Restaurant which enjoys an established credibility in the Lebanese market. The usage of yellow is meant to convey a positive aspect while also separating it from most of its com
Gilgamesh Grill project gallery
