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Client Nathalie Saadeh

Ice Rocket

An out-of-this-world ice cream concept that raised the bar high in its category locally and regionally.

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Ice Rocket project cover

Project story

Flavors from Outer Space!

Overview

An out-of-this-world ice cream concept that raised the bar high in its category locally and regionally.

Client
Nathalie Saadeh
Year
2016
Industry
Food & Beverage, Hospitality & Leisure

The Concept

Ice Rocket is a concept created and managed by talented young Lebanese entrepreneurs with experience in business management, design & catering. The core question behind the creation of the concept was: "Why can't having a merry cream cone be an out-of-this-world experience?". The answer came with a promise of offering top-quality products in innovative new ways through visually and experientially appealing outlets.

Our Work

We were involved from day 1 in naming, full identity design along with product development. The fact that the concept was conceived at the heart of Kook helped it reach its full potential both graphically and creatively, especially with photography that pushed the limits of what has been done in this category to date.