Jana's Cuisine
The fruit of several years of studies and practice put into one adventurous project where Jana enjoys her passion of cooking while helping people convert to a healthier lifestyle.
Project story
A project where passion for cooking and goodwill meet in the most appealing way.
Overview
The fruit of several years of studies and practice put into one adventurous project where Jana enjoys her passion of cooking while helping people convert to a healthier lifestyle.
- Client
- Jana Ragheb
- Year
- 2018
- Industry
- Food & Beverage, Health & Wellness
The Brief
Jana approached us after a rather disappointing experience she had at the first shot she took when launching her concept. She wanted to create an identity truly reflecting what she does while positioning herself as a professional service, not just as a hobby. The brief was to go into a contemporary, sleek and straightforward visual style away from any clichés.
Our Work
The logotype we created acts as a typographic icon highlighting the uniqueness of the “Jana” concept while being locked to the tagline "Nutritious Food for the Soul". The visual identity is built around the contrast between neat black copy and colorful photo manipulations. The communication used on the social media platforms created a consistency that the brand lacked, using original photos that were produced to help boost Jana's Cuisine's image vis-à-vis its existing and potential clients.
Jana's Cuisine project gallery
