Mix'N'Match
A new digital restaurant concept that serves multiple brands such as Tawook Nation, Barsalata, Luca, Right Bite, Yawmi, NKD Pizza, Ichiban in the UAE.
Project story
One stop for a multitude of brands, cuisines and tastes!
Overview
A new digital restaurant concept that serves multiple brands such as Tawook Nation, Barsalata, Luca, Right Bite, Yawmi, NKD Pizza, Ichiban in the UAE.
- Client
- Kitopi
- Year
- 2019
- Industry
- Food & Beverage
The Problem
Kitopi approached us to help them enhance their concept Mix'N'Match. Their main problem was in the visual mood of the digital presence on Instagram as they needed it to be more modern and way more lively. Another major concern was the lack in consistency in the visual quality/content of the posts while some of the posts gave the impression that Mix'N'Match is a restaurant that cooks different cuisines.
Our Solution
We worked closely with the Kitopi marketing team to highlight the key aspects and strengths of the brand. We created a set of visual guidelines that helped create the required consistency while we made sure to make it clear through the monthly content calendar that Mix'N'Match is a restaurant that offers choices from different brands with a comprehensive menu and available choices at any time of the day.
Mix'N'Match project gallery
