Pizza Verde
A family-owned business that needed a new brand identity to help its business grow. We collaborated with Weld Architecture to create a new identity.
Project story
The attachment of any client to their logo, no matter its quality, can only be broken by an excellent new alternative!
Overview
A family-owned business that needed a new brand identity to help its business grow. We collaborated with Weld Architecture to create a new identity.
- Client
- Georges Abboud
- Year
- 2017
- Industry
- Food & Beverage
The Client
The journey started in the late '80s when the young couple Georges and Marlene moved to live in Canada where they embraced a new emancipating and rich culture. In 2002, they came back to Lebanon and opened "Pizza Verde", offering a truly Canadian experience with daily fresh homemade sauce, dough, and ingredients. Family spirit, gusto, and the quest for an ever-evolving experience are pillars of Pizza Verde.
Our Work
We started with the extremely challenging task of upgrading the existing logo, which was simply not working. We recreated various directions that reflect Pizza Verde as a concept and brand. The chosen option was a direct, geometric icon with hidden symbolism reflecting the oven, the maple leaf, and the pizza. All identity elements were created in accordance with the new guidelines, namely: packaging, menus, uniforms, photography, and signage, while the interior design was developed with Weld Arc
Pizza Verde project gallery
