Uptown Beirut
A new experience in contemporary Lebanese-Armenian cuisine with a hint of nostalgia reminiscing the Golden Era.
Project story
A place where nostalgia and good food rule to give you a break from reality.
Overview
A new experience in contemporary Lebanese-Armenian cuisine with a hint of nostalgia reminiscing the Golden Era.
- Client
- Hospitality Services
- Year
- 2017
- Industry
- Food & Beverage, Hospitality & Leisure, Government, Culture & Events
The Brief
The client approached us at the concept's birth in 2015. It was meant to be a place reminiscent of an old Lebanese house in the 60's era, inspired by a fusion of national and international kitsch imagery but with a contemporary graphic touch. The development process started when the architectural design was approved and set into production.
Our Solution
We created a simple identity revolving around rich visual content along with the story of the concept written in Lebanese. Digital collage was used as a main technique to create the various visuals used online and across the identity collaterals such as menus, placemats, internal visuals, table tents, offers and giveaway items.
Uptown Beirut project gallery
