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Client: Hospitality Services
2017
Uptown Beirut
Identity
Print Design, Motion Graphics, Social Media, Logo Design, Visual Communication, Visual Identity, Creative Naming, Architectural Branding, Art Direction A new experience in contemporary Lebanese-Armenian cuisine with a hint of nostalgia reminiscing the Golden Era. SCROLL DOWN
TO VIEW
THE PROJECT
Identity
Print Design, Motion Graphics, Social Media, Logo Design, Visual Communication, Visual Identity, Creative Naming, Architectural Branding, Art Direction A new experience in contemporary Lebanese-Armenian cuisine with a hint of nostalgia reminiscing the Golden Era. SCROLL DOWN
TO VIEW
THE PROJECT
A place where nostalgia and good food rule to give you a break from reality.
The Brief
The client approached us at the concept's birth in 2015. It was meant to be a place reminiscent of an old Lebanese house in the 60's era, inspired by a fusion of national and international kitsch imagery but with a contemporary graphic touch. The development process started when the architectural design was approved and set into production.
Our Solution
We created a simple identity revolving around rich visual content along with the story of the concept written in Lebanese. Digital collage was used as a main technique to create the various visuals used online and across the identity collaterals such as menus, placemats, internal visuals, table tents, offers and giveaway items.
