Boshies
A brand that aims to bring people, cultures, and genders, together through its bespoke apparel designs.
Project story
On a perpetual quest to spread love!
Challenge
After six years of growth, Boshies' identity no longer supported its premium positioning, changing business model, or expansion beyond Lebanon. The brand needed to preserve its contemporary Lebanese voice while speaking clearly to Gen Z and new markets.
- Client
- Boshies
- Year
- 2023
- Industry
- Retail, Fashion & Consumer
Approach
Kook combined founder interviews with competitor and trend audits, then redesigned the logo, bilingual Arabic-Latin typography, palette, packaging, retail signage, and apparel graphics. The system balanced cultural fluency with a more versatile premium expression.
Result
The rebrand supported Boshies' Egypt market launch, increased social engagement by 30%, and won Silver for Best Visual Identity (Retail) at the Transform Awards MEA 2025.
Boshies project gallery
