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Caviar Counter
Caviar Counter exists to flip the script on an industry built on exclusivity.
Project story
A taste of prestige, born in tradition, with more than just luxury, and a firm belief in legacy!
Challenge
Caviar Counter wanted to challenge a category built on old-money exclusivity while retaining the provenance, craft, and trust expected from more than 80 years of selection expertise.
- Client
- Caviar Counter Ltd
- Year
- 2025
- Industry
- Food & Beverage, Retail, Fashion & Consumer
Approach
Kook replaced predictable luxury codes with vibrant colour, expressive typography, bold packaging, and contemporary art direction. A week-long Beirut shoot created a complete visual library for launch and ongoing communication.
Result
Caviar Counter received a distinctive, launch-ready identity and content system designed to make premium caviar more approachable to a new generation of customers in the UK and Europe.
Caviar Counter project gallery
