Lebanon Youth Day

Overview

A special event created by GNFF (Georges N. Frem Foundation) to inspire, empower, and bring Lebanese Youth together.

Client

Georges N. Frem Foundation

Year

2025

Industry

Education & Social Impact, Government, Culture & Events

The Project

Lebanon Youth Day 2025 was held for the second year in a row, building on the success of its inaugural edition with an even more dynamic program. This edition was packed with inspiring panels and empowering talks designed to fuel Lebanese Youth's passion and drive, creating a space for insightful discussions, game-changing ideas, and opportunities to connect with thought leaders who are making a real impact in Lebanese society. Speakers like Georges Khabbaz and Amir Saoud took the stage to inspire attendees and highlight the importance of the role of Lebanese Youth in rebuilding the Lebanon we dream of. Ultimately, the event is not just about listening; it’s about engaging, learning, and becoming part of the change.

Our Work

Our role was a strategic one that aimed at uplifting the event's identity and revisiting its positioning while developing the right creative communication campaign that would engage the target audience: Lebanese Youth between the ages of 15 and 30. The exercise was a challenging one, given that the event was launching its second edition, and natural resistance was expected by the founders. We created the needed trust and came up with the concept of "إنتو لبنان" (You Are Lebanon)—a campaign that empowers the Youth and their role while renewing the foundation’s promise to strengthen and safeguard them. The resulting identity is a fresh, vibrant, and modular one that was used cohesively across all event branding elements as well as creative digital communication.