Simply Greek
Simply Greek honors traditional Greek cuisine by bringing fresh, wholesome cooking from Greece to Dubai.
Project story
Keeping it simple while using the best Greek core ingredients.
Overview
Simply Greek honors traditional Greek cuisine by bringing fresh, wholesome cooking from Greece to Dubai.
- Client
- Simply Greek Dubai
- Year
- 2025
- Industry
- Food & Beverage
The Brief
Simply Greek brings the warmth, flavor, and spirit of the Mediterranean to the heart of Dubai. More than a dining destination, it is an authentic Greek experience rooted in tradition yet delivered with a modern, welcoming touch. From the rich aroma of olive oil and oregano to the vibrant energy of a Greek taverna, every element is designed to transport guests to the sun-drenched shores of the Aegean. The brand's positioning as an authentic Greek experience needed a stronger identity to build a foundation for the right narrative—one that would evolve cohesively across all touchpoints and create a genuine connection with every guest who walks through its doors.
Our Work
Our role was to reimagine the brand's visual identity from the ground up, moving beyond a flat, two-dimensional logo to create a living, expressive world. We developed an illustrative identity that conveys a whimsical yet authentic vibe, using one core deep blue color reminiscent of the Mediterranean Sea, balanced with crisp white to evoke the iconic architecture of the Greek isles. The result is a modular, versatile system—shown across the accompanying design elements—that brings warmth and storytelling to everything from menus to digital touchpoints. This new visual language gives Simply Greek the depth and personality it needs to build lasting bonds with its audience while staying true to its authentic roots.
Simply Greek project gallery
