Chicky's
A new concept targeting young people that we developed in collaboration with Blank Workshop for Hawa Chicken in Baabda, Lebanon.
Project story
The quality and variety a brand offers in its products need an adequate identity to appeal to its target audience.
Overview
A new concept targeting young people that we developed in collaboration with Blank Workshop for Hawa Chicken in Baabda, Lebanon.
- Client
- Hawa Chicken
- Year
- 2015
- Industry
- Food & Beverage
The Client
Hawa Chicken is a renowned Lebanese poultry company founded in 1957. It offers high-quality poultry and eggs. Hawa Chicken needed a youth-oriented concept that would change the image of the 80's one-stop-shop they were known as. This new concept would provide a fast, clean, affordable and pleasurable dine-in and takeaway experience mainly to youth aged between 6 and 18 years.
Our Work
We were asked to come up with a name that would be easy to memorize, relative to Hawa Chicken's core and that would help in building an identity. The development of the latter was a pure enjoyable process for the team as we created a set of characters related to Chicky in a palette reminiscent of Hawa Chicken's identity. The concept turned out to be a fun and happy one, leaving the client satisfied.
Chicky's project gallery
