BSteel

Overview

One of the most exciting and challenging projects is to create a visual identity for an industrial company/workshop. François Bared trusted us with this task as it was part of his brand's growth into a company with a proper positioning.

Client

François Bared

Year

2014

Industry

Real Estate & Built Environment, Professional Services & B2B

The Client

Bared Steel had been operating for more than 2 decades when François Bared first approached us with an identity lifting request and then was convinced that a new identity was necessary to reflect his professional approach and vision in his line of work to separate him from any competitors. Steel workshops can be seen as mere artisans whereas in the case of BSteel it was a whole different approach that englobed highly technical abilities, state-of-the-art machinery and scientific processes.

Our Work

In order to reflect the new face of the company and position it as more than just a mere workshop for steel, we followed a conceptual path. It started with the circular shape of molten sphere of metal in which, at its center, a perfectly geometric "B" existed with specific openings to the outer space around it. This specific icon coupled with a black and white palette created the basis of a company that is growing.