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Client: Mouawad Paper & Board Conqueror Creative Kit
Print
Print Design, Visual Communication, Art Direction
A creative project related to papers and fonts done for Mouawad Paper & Board, official representative of Arjo Wiggins Creative Papers in Lebanon. SCROLL DOWN
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THE PROJECT
When you mix unique fonts with creative paper and printing finishes, you get an amazing design experience.
The Brief The client approached us to design a creative kit to be addressed specifically to design agencies in Lebanon. It would include an introduction about the company, a CD with Conqueror's custom-designed fonts by Jean-François Porchez, paper samples from Conqueror with creative visuals and special finishes for the various printed elements.
Our Work Our visual concept was simple: design using the custom fonts provided and make it visually striking. We enjoyed creating a variety of visuals with specific direct or indirect messages along with a conceptual poster that would start as an A4 paper and unfold into an A2 poster. We also worked closely with the printing press to achieve all possible finishes on the various papers used.