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Client Dairy Khoury

Dairy Khoury

In 2012, a family-owned business with excellent products and a thirst for quality wanted to grow into a brand. We were approached among many others to create Dairy Khoury's new brand identity and we won the challenge.

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Dairy Khoury project cover

Project story

Visual communication for a needed shift from the prehistoric age to the modern age!

Overview

In 2012, a family-owned business with excellent products and a thirst for quality wanted to grow into a brand. We were approached among many others to create Dairy Khoury's new brand identity and we won the challenge.

Client
Dairy Khoury
Year
2012
Industry
Food & Beverage, Retail, Fashion & Consumer

The Client

Being a family-owned business that grew exponentially in a relatively short time, Dairy Khoury needed to become a brand with a vision rather than just products on shelves. The Khoury family approached us among many others to create an identity for a company that had none.

Our Work

The aim was to balance between the client's expectations and our vision of a brand that would eventually grow in many areas. It was not an easy task with no decision-maker nor a perfect understanding of what a brand is. Our work started with the creation of a logotype and eventually the whole range of packaging solutions and ATL/BTL applications.