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Client Samer and Chady Asfour

The Birds

Two brothers who both work in the field of audio-visual production decided to start something together, a production house whose name is derived from their family name.

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The Birds project cover

Project story

When a family name opens up doors to visual fun and creation!

Overview

Two brothers who both work in the field of audio-visual production decided to start something together, a production house whose name is derived from their family name.

Client
Samer and Chady Asfour
Year
2012
Industry
Professional Services & B2B, Government, Culture & Events

The Client

Samer and Chady approached us to create the identity of their production company. It was a normal brief until they mentioned the name "The Birds". It brought a smile to the faces of the team as the name derives from their family name "Asfour" which means bird in Arabic.

Our Work

After just one brainstorming session, we all agreed that The Birds should have representative characters relative to the brothers founding the company. It was a fun process during which two characters were produced along with a hand-lettered logotype and the basic identity collaterals.