Jujule Lemonie
'Jujule Lemonie', what an eccentric name! It started as a whimsical dream born in the mind of its creator Joelle Ghoul when she was a student in 2005 and today it is one of the most renowned Lebanese designer brands.
Project story
Jujule Lemonie, a pioneer in the Lebanese designer brands world!
Overview
'Jujule Lemonie', what an eccentric name! It started as a whimsical dream born in the mind of its creator Joelle Ghoul when she was a student in 2005 and today it is one of the most renowned Lebanese designer brands.
- Client
- Jujule Lemonie
- Year
- 2022
- Industry
- Retail, Fashion & Consumer
The Brand
In 2009, the dream of "Jujule Lemonie" turned into a reality with its official launching as a creative fashion boutique in the heart of Beirut by Joelle Ghoul and Chady Younan. The proud Lebanese brandsought to expand over the years, through the vision of its creators, with new lines of innovative fashion products. JL's promise is clear: providing you with the outfits you need to feel confident, happy, and comfortable in your own skin.
Our Work
We were approached by the owners to reinvent the visual aspect of the brand after 13 years, as part of a strategic plan to grow in new markets and online. The exercise was challenging as we had to reinvent a brand created by a fellow designer. The outcome was a successful one that helped the brand invigorate its presence and communication through all of its channels.
Jujule Lemonie project gallery
