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Client Menu Mechanics

Menu Mechanics

Founded in Toronto, Canada, MenuMechanics works closely with SMEs in the F&B industry to help them optimize their performance.

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Menu Mechanics project cover

Project story

Providing creative solutions for your F&B concept that revolve around the menu.

Overview

Founded in Toronto, Canada, MenuMechanics works closely with SMEs in the F&B industry to help them optimize their performance.

Client
Menu Mechanics
Year
2022
Industry
Food & Beverage, Professional Services & B2B

The Client

Menu Mechanics supports small and medium food concepts at any stage of their growth in optimizing performance and delivering improved bottom-line results. Their pragmatic approach coupled with a good knowledge of the industry makes them different, backed by their team’s 20 years of hands-on experience. Their HQ is based in Toronto, Canada, and they have recently opened a regional office in Kuwait City, Kuwait.

Our Work

We were approached to design MM's new identity to help the company assert its position as a contemporary, professional, and versatile service provider. The logotype reflects a process that is interlinked while being adaptive. A typographic icon is derived from the main logo to act as a unique emblem that strengthens the brand. Other corporate identity elements as well as a new website and social media content were designed to complete the identity.