Menu Mechanics
Founded in Toronto, Canada, MenuMechanics works closely with SMEs in the F&B industry to help them optimize their performance.
Project story
Providing creative solutions for your F&B concept that revolve around the menu.
Overview
Founded in Toronto, Canada, MenuMechanics works closely with SMEs in the F&B industry to help them optimize their performance.
- Client
- Menu Mechanics
- Year
- 2022
- Industry
- Food & Beverage, Professional Services & B2B
The Client
Menu Mechanics supports small and medium food concepts at any stage of their growth in optimizing performance and delivering improved bottom-line results. Their pragmatic approach coupled with a good knowledge of the industry makes them different, backed by their team’s 20 years of hands-on experience. Their HQ is based in Toronto, Canada, and they have recently opened a regional office in Kuwait City, Kuwait.
Our Work
We were approached to design MM's new identity to help the company assert its position as a contemporary, professional, and versatile service provider. The logotype reflects a process that is interlinked while being adaptive. A typographic icon is derived from the main logo to act as a unique emblem that strengthens the brand. Other corporate identity elements as well as a new website and social media content were designed to complete the identity.
Menu Mechanics project gallery