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Masafi
A successful experience that helped take this renowned UAE-based company from a stagnant image to a dynamic one.
Project story
Moving a brand's communication to reflect a dynamic essence and reach contemporary audiences
Challenge
Masafi, a UAE market leader with more than four decades of equity, needed its communications to move beyond a stagnant image and reflect a contemporary, dynamic business spanning water, juices, tissues, and everyday essentials.
- Client
- Masafi
- Year
- 2022
- Industry
- Food & Beverage, Retail, Fashion & Consumer
Approach
Working closely with Masafi's creative director, Kook developed campaign concepts, social content, refreshed brand elements, point-of-sale activations, 3D modelling, and 2D animation as one flexible communication system.
Result
Masafi reported stronger client feedback and increased sales across multiple products after the refreshed communication system was introduced.
Masafi project gallery
