QTS

Overview

QTS (Quality Telecom Services) is a Lebanese Information and Communications Technology (ICT) provider founded in 2011 in Beirut, Lebanon.

Client

Issam Hajal

Year

2022

Industry

Technology & Digital Products, Professional Services & B2B

The Brief

QTS was looking to reinvent its current identity in order to convey a contemporary and sleek look reflecting the ICT industry more than the Telecommunications industry. The new identity had to be a visual reflection of the brand’s key traits: Contemporary, Minimal & Iconic. A new website was also needed to provide the company with a professional presence online.

Our Work

We worked on a logo that consists of a main graphic icon with the name “QTS” locked up to it in a subtle way instead of using the full name where "telecommunications" was not reflecting the true nature of the business anymore. The chosen direction highlights the name as a signature or icon while integrating into abstraction the concepts of connectivity, action, and stability. The result is a contemporary, vibrant identity that portrays the true essence of the current company model.