Mathieu Crepes

Overview

The concept was born from pure fun and a love for satisfying food experiences. It then grew into an inspiring project that gives people hope that we can actually do something good in Lebanon.

Client

Allones S.A.L.

Year

2021

Industry

Food & Beverage, Hospitality & Leisure

The Story

Mathieu is of Lebanese descent but lived his whole life in France after he miraculously survived a shipwreck in the early 80's on the shores on Marseille, France. He founded his first "crêperie" in Paris in 1991 with his girlfriend Geneviève and created unforgettable crêpes that mixed French authenticity with Levantine tastes. Today he has two outlets in Lebanon in addition to the original one in Paris.

Our Work

Aside from the story that we wrote in the left column, we built the brand on a fictive persona that serves as an inspiring figure to convey messages of positivity, originality and provide an outstanding experience. The identity is a friendly one communication-wise and a simple one visually in order to convey an essential message: "Ceci n'est pas une crêpe!" (translates to "This is not a crêpe!") as to assert that there's much more to Mathieu than a mere product, it's an unforgettable experience