Bildits

Overview

An example of young Lebanese entrepreneurship and how we helped transform a dream into a reality.

Client

Rayan Barhouche and Wael Saade

Year

2020

Industry

Retail, Fashion & Consumer, Education & Social Impact

The Story

Rayan and Wael approached us after we met randomly. They were still at the very early stages of their project which had different names, none of which really worked or conveyed their idea: giving young ones the opportunity to experience a construction/building process from A to Z in the most simplified, accessible and safe way. We offered to help them with our expertise and so we helped them "grow their baby" since day 1!

Our Work

The naming process involved intensive research in order to find a unique name and that truly conveyed the meaning we were after. The brand identity process started with the logo design then the identity elements which consisted of patterns inspired by the products found in the game. The most challenging part was the packaging solution, which we developed both structurally & aesthetically with perpetual evolution over the years, relying mainly on custom-made photography as the main visual asset.