Falafellas
A new concept providing a friendly and flexible authentic falafel experience in Boston, Massachusetts.
Project story
Fresh, funky and fun brand that promises to deliver a new falafel experience.
Overview
A new concept providing a friendly and flexible authentic falafel experience in Boston, Massachusetts.
- Client
- David Tayeh
- Year
- 2020
- Industry
- Food & Beverage
The Concept
Falafellas is a new concept by David Tayeh, a Lebanese-American who loves good food and wanted to create a new concept that delivers an authentic falafel experience with a twist in the menu and order mode. He wanted us to create a name that would put a smile on one's face with an identity that is not too complex and vibrant.
Our Work
We created the name with the idea of the brand resembling a person who is jovial. The logotype is one inspired by the character of a falafel ball: uneven, crunchy, and vibrant. The brand identity relies on vibrant tones of green, orange, and yellow inspired by the core ingredients found in a falafel sandwich.
Falafellas project gallery
