NM 19/20 SeasonAn Ode to the Figures

Government, Culture & Events

The visual identity of the 2019/2020 program of Le Nouveau Monde cultural space which is located in Freiburg, Switzerland.

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NM 19/20 Season An Ode to the Figures project cover

Project story

A visual revamp of Le Nouveau Monde's yearly cultural programs' visual identity and applications with a conceptual twist.

Overview

The visual identity of the 2019/2020 program of Le Nouveau Monde cultural space which is located in Freiburg, Switzerland.

Client: Le Nouveau Monde
Year: 2019
Industry: Government, Culture & Events

The Client

Le Nouveau Monde were searching for ways to improve their programs' visual identity and compete with local cultural spaces in the area of Freiburg or Switzerland generally. Their programs are very rich with various acts: live concerts, raves, conferences, theatre, standup comedy, workshops and exhibitions. They needed a way to emphasize the content while also presenting it in an attractive yet authentic way.

Our Solution

We tackled this project with in-depth research about Le Nouveau Monde and its history to propose several concepts that would govern the new visual identity for the year 2019-2020. The chosen concept would highlight 5 key figures that left a trace at Le Nouveau Monde (1 person for every bi-monthly program) and the identity of each program would be inspired by the person itself. The overall style is highly typographic accented with geometric compositions and photographic plays.