Smart Gourmet
Smart Gourmet is a newly founded Lebanese gourmet foods producer. Their products needed a sustainable visual identity as part of their growth.
Project story
The attachment of any client to their logo, no matter its quality, can only be broken by an excellent new alternative.
Overview
Smart Gourmet is a newly founded Lebanese gourmet foods producer. Their products needed a sustainable visual identity as part of their growth.
- Client
- Charbel Kyrillos
- Year
- 2017
- Industry
- Food & Beverage, Retail, Fashion & Consumer
The Brief
The initial brief aimed at creating an uplifted visual design for the existing package without altering any identity elements. The brand was at a critical growth stage and the presentation of the products on the shelves across the points of sale was crucial for it to appeal to its target audience.
Our Work
We followed the client's brief, then pushed beyond it to propose our vision of how Smart Gourmet should evolve while maintaining some of the key elements that were essential to the client. Our proposition was met with a lot of resistance at first but then the vision we had set forth fell into place and the project turned into a full rebranding that encompassed the creation of several new packages.
Smart Gourmet project gallery
