Pamai Chop

Overview

A culinary journey to vibrant West African traditions at the heart of Beirut.

Client

Mohamad Jawad

Year

2024

Industry

Food & Beverage, Hospitality & Leisure

The Concept

Pamai Chop, a culinary venture, has emerged that not only tantalizes taste buds but also celebrates the richness of West African culture. Pamai Chop is a unique restaurant specializing in West African cuisine that stands as a testament to the vision of its founder, Mohamad Jawad, who sought to share the vibrant flavors and cultural heritage he cherished since his upbringing in the heart of West Africa.

Our Work

We uplifted Pamai Chop's existing identity to give it a contemporary DNA while maintaining key West African traits away from the visual clichés often used to link food concepts to any African culture. The bespoke logotype and deriving graphic patterns were complemented by daring food photography and colors to create a vibrant identity.